Remember the January sales? It was a time when all the big shops sold off all their stock that they had previously been unable to sell by discounting it.
Black Friday was originally a day that researchers realised that people did the most of their online shopping throughout the whole of the year. Savvy online stores then introduced discounts for that day in order to get an edge against the large corporations. Then the large online stores introduced discounts on those days and Black Friday became more of a marketing exercise than an actual fact. They started advertising it and driving the sheep towards the pen “It’s Black Friday, you must buy stuff because everyone else is!”
Then the large high street stores and super markets etc jumped on board. Now it has nothing to do with online sales, it’s become a sheer marketing ploy. The January sales? Well it’s Black Friday now, the crap that large stores haven’t been able to sell throughout the year is now sold at a discount. They’re not doing it because it’s Black Friday and they want to give something to their customers, they’re doing it because no-one has wanted to buy it before and they need to sell it. What better way than to package it all up as Black Friday and watch zombies grab what they don’t need cause it’s Black Friday? Chances are, most of the stuff they’re buying was already on a discount before Black Friday.
Last year, we did a discount. The day before Black Friday we had several orders. The day after Black Friday we had several orders again. On Black Friday? None, not one. So to me, that says it’s no longer about the small online retailer, it’s about the large corporations using it as a marketing tool to shift their junk and squeeze out the little guys like us. The true reason of Black Friday is dead and for that reason, it’s not something we want to get involved with. Other than this blog post! Besides, we already give free worldwide shipping the whole year round, what more do you want?!